For us, it’s not only how you look, but how you live and feel. It’s a way of life; to be healthy, enjoy beautiful skin, to express yourself and have fun. It’s about being confident in who you are and finding balance in life. A balance that come from the inside and out, that puts you in control no matter what life throws at you.
Since the start, nature has played an important part for us. We were among the first in the world to offer cosmetics with natural extracts such as birch sap, decades before most other companies and the concept of natural Swedish cosmetics has always served as our product base. Still today, 100% of our extracts are natural and all our ingredients undergo our Eco-Ethical Screening to ensure the best quality, safety and responsible sourcing.
For us beauty is also about being who you want to be and having the opportunity to live life on your own terms. That’s what our business opportunity is all about. We can help you reach your destination—you choose the path that’s best for you.